Entrepreneurship ·
Reach Is Not a Business Model: What Character.AI's Bankruptcy and Disney's $20 Million Bid Reveal About AI Products
In mid-October 2026, Character.AI filed for Chapter 11 bankruptcy. Disney is bidding $20 million for a non-exclusive, perpetual license to parts of the technology and certain claims. A sober look at what this means for studios, brands, and founders beyond the headline.
3 min read