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Marius Rieg.
DEEN
Karlsruhe, GermanyIn the craft since 2009, leading since 2018

Marius
Rieg.

I turn ideas into reality. For seventeen years I've been building visual worlds, experiences, and companies – today at the intersection of design, technology, and artificial intelligence.

Rieg, Marius

Proper noun · [ˈmaːʁiʊs ʁiːk] · Karlsruhe

  1. 1.

    entrepreneur based in Karlsruhe, Germany; runs the Pforzheim-based companies Gieske Studios and Luftschloss.

  2. 2.

    builds ideas until they're real – from advertising photography through CGI to interactive installations and AI systems.

  3. 3.

    believes technology has to feel human to be worth building.

Portrait of Marius Rieg

Fig. 1 — M. Rieg

Timeline

Twenty years, nine chapters

  1. 2005

    Civilian service in care work

    Intensive care for people with severe disabilities at Reha-Südwest gGmbH – a school for what matters.

  2. 2006

    Studies at KIT

    Civil engineering and chemistry in Karlsruhe – structured thinking that still carries me today.

  3. 2009

    Joined Gieske Studios

    As an intern photo assistant. Seven months turned into seventeen years.

  4. 2014

    Project & studio management

    Responsible for catalog productions and campaigns – including kitchen and interior photography.

  5. 2018

    Managing partner

    Joined the management of Gieske Studios. Course set: from photography to CGI, film, and interactive product presentation.

  6. 2022

    Founded Kampart

    Co-founder of the Stuttgart-based communications agency Kampart – brands, high-end campaigns, and media production (until 2026).

  7. 2024

    Founded Luftschloss

    Co-founder and managing partner of the experience design agency Luftschloss – AI, CGI, realtime, LED, sensors.

  8. 2026

    German Customer Award

    Awarded for PZ Nova, the interactive media facade for the Pforzheimer Zeitung newspaper.

  9. 2026

    Founded Luftschloss Academy

    Launched our own seminar format for AI trainings – as founder and seminar lead, personally in the room.

The full career timeline is on About.

Register

Three ventures, one handwriting

Selection

Ideas, built

  1. PZ Nova

    Interactive Installations · Luftschloss★ German Customer Award 2026

    Die interaktive Medienfassade der Pforzheimer Zeitung mitten in Pforzheim: eine begehbare Videowall, die Journalismus, Technik und Stadtleben verbindet – mit interaktiven Apps von Face-Swap bis Neujahrs-Countdown. Ausgezeichnet mit dem German Customer Award 2026.

    PZ Nova – interactive media facade at the Pforzheimer Zeitung newspaper at night

  2. The Portal

    AI · Luftschloss

    Ein KI-gestützter Fotoscreen für Markenerlebnisse: Besucher werden in Sekunden Teil einer inszenierten Bildwelt – für Messen, Events und Retail.

    The Portal – AI-powered photo screen by Luftschloss

  3. Luftschloss Academy

    Training · Luftschloss

    Konzeption und Entwicklung der Luftschloss Academy: Schulungsformate für KI und digitale Skills, vor Ort im Seminarraum – von Intensivkursen und Wochenend-Workshops über Vibe-Coding-Hackathons bis zu Anfängerkursen und KI-Vorträgen.

    Vibe-coding hackathon format of the Luftschloss Academy

  4. Interactive Experience

    Experience Design · Luftschloss

    Eine neue Art der Produktpräsentation: Fotografie, CGI und interaktive Software verschmelzen zu einem Erlebnis, mit dem Kunden Produkte digital erkunden können. Entwickelt bei Gieske Studios, heute ein Luftschloss-Projekt.

    Interactive product presentation on a large-format screen

Blog

Notes from practice

Contact

Got an idea that still feels like a castle in the air?

Write to meLinkedIn