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Marius Rieg.
DEEN
Karlsruhe, GermanyIn the craft since 2009, leading since 2018

Marius
Rieg.

I turn ideas into reality. For seventeen years I've been building visual worlds, experiences, and companies – today at the intersection of design, technology, and artificial intelligence.

Rieg, Marius

Proper noun · [ˈmaːʁiʊs ʁiːk] · Karlsruhe

  1. 1.

    entrepreneur based in Karlsruhe, Germany; runs the Pforzheim-based companies Gieske Studios and Luftschloss.

  2. 2.

    builds ideas until they're real – from advertising photography through CGI to interactive installations and AI systems.

  3. 3.

    believes technology has to feel human to be worth building.

Portrait of Marius Rieg

Fig. 1 — M. Rieg

Timeline

Twenty years, eight chapters

  1. 2005

    Civilian service in care work

    Intensive care for people with severe disabilities at Reha-Südwest gGmbH – a school for what matters.

  2. 2006

    Studies at KIT

    Civil engineering and chemistry in Karlsruhe – structured thinking that still carries me today.

  3. 2009

    Joined Gieske Studios

    As an intern photo assistant. Seven months turned into seventeen years.

  4. 2014

    Project & studio management

    Responsible for catalog productions and campaigns – including kitchen and interior photography.

  5. 2018

    Managing partner

    Joined the management of Gieske Studios. Course set: from photography to CGI, film, and interactive product presentation.

  6. 2022

    Founded Kampart

    Co-founder of the Stuttgart-based communications agency Kampart – brands, high-end campaigns, and media production (until 2026).

  7. 2024

    Founded Luftschloss

    Co-founder and managing partner of the experience design agency Luftschloss – AI, CGI, realtime, LED, sensors.

  8. 2026

    German Customer Award

    Awarded for PZ Nova, the interactive media facade for the Pforzheimer Zeitung newspaper.

The full career timeline is on About.

Register

Three ventures, one handwriting

Selection

Ideas, built

  1. PZ Nova

    Interactive Installations · Luftschloss★ German Customer Award 2026

    Die interaktive Medienfassade der Pforzheimer Zeitung mitten in Pforzheim: eine begehbare Videowall, die Journalismus, Technik und Stadtleben verbindet – mit interaktiven Apps von Face-Swap bis Neujahrs-Countdown. Ausgezeichnet mit dem German Customer Award 2026.

    PZ Nova – interactive media facade at the Pforzheimer Zeitung newspaper at night

  2. The Portal

    AI · Luftschloss

    Ein KI-gestützter Fotoscreen für Markenerlebnisse: Besucher werden in Sekunden Teil einer inszenierten Bildwelt – für Messen, Events und Retail.

    The Portal – AI-powered photo screen by Luftschloss

  3. Luftschloss Academy

    Training · Luftschloss

    Konzeption und Entwicklung der Luftschloss Academy: Schulungsformate für KI und digitale Skills, vor Ort im Seminarraum – von Intensivkursen und Wochenend-Workshops über Vibe-Coding-Hackathons bis zu Anfängerkursen und KI-Vorträgen.

    Vibe-coding hackathon format of the Luftschloss Academy

  4. Interactive Experience

    Experience Design · Luftschloss

    Eine neue Art der Produktpräsentation: Fotografie, CGI und interaktive Software verschmelzen zu einem Erlebnis, mit dem Kunden Produkte digital erkunden können. Entwickelt bei Gieske Studios, heute ein Luftschloss-Projekt.

    Interactive product presentation on a large-format screen

Blog

Notes from practice

Contact

Got an idea that still feels like a castle in the air?

Write to meLinkedIn