Luftschloss

Luftschloss is an experience design agency that Marius Rieg co-founded in January 2024. The name says it all: out of ideas that at first look like castles in the air, real installations, brands, and experiences take shape.

The agency builds interactive installations at the intersection of strategy, design, and technology – using AI, CGI, realtime rendering, LED, and sensors. It also offers AI consulting and builds custom AI agents and software for client processes.

Its best-known project is PZ Nova, the interactive media facade for the Pforzheimer Zeitung newspaper in the heart of Pforzheim – winner of the German Customer Award 2026.