Marketing ·
Design Choice or Shortcut? What the AI Posters for Züri-Wiesn Reveal About Credibility
At Zurich's main station, the Züri-Wiesn Oktoberfest advertises with AI-generated people in traditional costume, even though real imagery was available. The agency calls it an aesthetic statement; passers-by call it cheap and lifeless. An assessment for anyone who commissions or produces images.
3 min read